Bitterwater for Redhouse 

Michelle (she/her) is a proud Diné (Navajo) fashion artist and designer from Northern New Mexico. She is of the Tódich'íi'nii (Bitterwater) Clan and born for the Kinłichíi'nii (Redhouse People) Clan.Based on the Diné Nation in Arizona, Michelle is the visionary and founder behind Bitterwater for Redhouse, a vibrant fashion brand known for creating bold, statement-making pieces that honor Native identity and cultural resilience.

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Michelle launched Bitterwater for Redhouse in 2021 as a self-taught designer, learning how to sew through what she proudly calls "YouTube University." She also expanded her skills through online tutorials and TikTok Live sessions.

 

Michelle is passionate about inspiring others to find their own creative voice. She frequently encourages her community and followers with the words: “Go make something beautiful today!” For Michelle, creativity is not just a personal expression—it’s a powerful tool for healing, reclaiming narratives, and building cultural pride. She believes that through fashion and art, Native people can assert their identity, challenge stereotypes, and reconnect with ancestral knowledge in ways that are both contemporary and deeply rooted in tradition.

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Her mission extends beyond design; it’s about cultivating space for Native excellence and visibility in industries where Native voices are often overlooked. Michelle actively supports other Native-owned businesses and artists, sourcing materials from companies like Teton Trade Cloth and 49 Dzine, and prioritizing fabrics designed by Native creatives. She is committed to sustainability in her craft, minimizing waste during production and thoughtfully managing resources. Rather than outsourcing labor, Michelle invests in creating opportunities within her own community, fostering growth, skill-sharing, and economic development in a way that resists exploitation and honors cultural integrity.

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Her stunning designs have graced red carpets and been worn by notable figures such as Paulina Alexis, Katarina Ziervogel, and U.S. Secretary of the Interior Deb Haaland. Michelle’s work has garnered national recognition, with features in leading publications including Native Max Magazine, Women’s Wear Daily, and Entertainment Tonight. Her unique approach blends traditional inspiration with modern aesthetics, resulting in wearable art that carries stories of strength, pride, and presence.

By weaving stories into each garment and uplifting those around her, Michelle Luna is not only preserving tradition—she’s shaping a future where Native identity is celebrated, empowered, and seen on its own terms.